Demographic Profile: Adults


A SNAPSHOT

Total adults3,400,000
Median age34.1
Median HHI $58,898
Median home value$314,516
Hispanic origin100%
Speaks mostly English at home, but some Spanish69%
Speaks only English at home31%

AGE

AUD (000)

% COMP

18–341,84554
18–492,95787
25–492,57476
25–542,69679

EDUCATION, EMPLOYMENT AND INCOME

Attended/graduated college+1,83654
Employed2,34069
HHI $50,000+1,94557

FAMILY SIZE

Any kids2,81883
2+ children in household2,05260
Average age of kids: 7.2 yrs 
Source: MRI Doublebase 2019; Publisher-defined prototype

Demographic Profile: Women


A SNAPSHOT

Total women2,924,000
Median age34
Median HHI $58,881
Median home value$320,550
Hispanic origin100%
Speaks mostly English at home, but some Spanish71%
Speaks only English at home29%

AGE

AUD (000)

% COMP

18–341,64356
18–49251686
25–492,20075
25–542,30179

EDUCATION, EMPLOYMENT AND INCOME

Attended/graduated college+1,57054
Employed1,93566
HHI $50,000+1,56354
FAMILY SIZE
Any kids2,39982
2+ children in household1,73759
Average age of kids: 7.2 yrs 
Source: MRI Doublebase 2019, Base: Women; Publisher-defined prototypee