2020 Editorial Calendar


Feb/March

Ad Close: 11/15/19 > Distribution: 1/10/20

#NoFilter: A celebration of everything that binds our community together. Regular items include Celeb Mami, Mom Bosses, and Uplifting Latinas. Plus, romantic getaways.

niños kids

  • Ages + Stages: The latest health and development news about babies, toddlers, big kids and more, including asthma
  • Health: Is your child an emotional eater?
  • Behavior: Raise a kid with hustle—advice for teaching self-motivation
  • Holiday: Amor, sweet amor—easy-to-make bilingual Valentine’s cards

mamás moms

  • Beauty: What Afro-Latina mom influencers want you to know about your hair
  • Health: Your body after baby—six common health issues
  • Relationships: Single and Ready to Mingle—tackle the dating scene as a mom
  • Recipes: Avocados, 4 ways

Ser Padres

  • Holiday: Sweet ways to bond with your kids
  • ¡Vale la pena!: Q&As with a celeb parent, plus the latest trends
  • Nuestra Familia: A column featuring a real Latino family and how they get it done
  • Fiesta Food: A beloved traditional food gets a kid-approved spin for Valentine’s Day

April/May

Ad Close: 1/15/20 > Distribution: 3/13/20

#NoFilter: A celebration of everything that binds our community together. Special photo essay on the changing face of Latina moms.

niños kids

  • Ages + Stages: The latest health and development news about babies, toddlers, big kids and more, including autism and seasonal allergies
  • Health: The fight against air pollution, and what you can do!
  • Values: Tips for raising an eco-conscious kid
  • Fun: Get the kids in the kitchen
  • Holiday: Eco-friendly Easter crafts

mamás moms

  • Beauty: Family beauty recipes passed down through the generations
  • Special Report: How Latinas are the original natural mamas
  • Home: Recycle your kid’s stuff
  • Recipes: Plant-based meals with a Latin twist!

Ser Padres

  • Finance: What kids can teach you about money
  • ¡Vale la pena!: Q&As with a celeb parent, plus the latest trends
  • Nuestra Familia: A column featuring a real Latino family and how they get it done
  • Fiesta Food: A beloved traditional food gets a kid-approved spin

June/July

Ad Close: 4/14/20 > Distribution: 6/12/20

#NoFilter: A celebration of everything that binds our community together. Regular items include Celeb Mami, Mom Bosses, and Uplifting Latinas. Special report on the 2020 Olympics

niños kids

  • Ages + Stages: The latest health and development news about babies, toddlers, big kids and more
  • Health: Baby doctor mamas answer your most pressing newborn questions
  • Safety: Pool rules to live by
  • Behavior: Latinx and proud—Moms tell us how they’re raising “Latinx” kids and everything that word stands for
  • Fun: Roadtrip in español!—Audio books, word games, and sing-along tunes for a fun journey. Plus, trip ideas from real families

mamás moms

  • Beauty: Yes, you need sunscreen, too! We break down SPF for Latinas
  • Mental Health: Stop yelling—curb your tirades once and for all
  • Identity: Papi power—How dad squads are changing the narrative of fatherhood
  • Food: A guide to organics—what you should and shouldn’t splurge on
  • Recipes: P is for Paleta—ice pops for the win!

Ser Padres

  • Holiday: Celebrate Independence days (from all over Latin America!)
  • ¡Vale la pena!: Q&As with a celeb parent, plus the latest trends
  • Nuestra Familia: A column featuring a real Latino family and how they get it done
  • Fiesta Food: A beloved traditional food gets a kid-approved spin

Aug/Sept

Ad Close: 6/15/20 > Distribution: 8/14/20

#NoFilter: A celebration of everything that binds our community together. Regular items include Celeb Mami, Mom Bosses, and Uplifting Latinas.

niños kids

  • Ages + Stages: The latest health and development news about babies, toddlers, big kids and more, including probiotics
  • Health: Chill about lice—it’s not as bad as you think; sidebar on products
  • Language: The best subscription boxes for Spanish learners
  • Education: What Latino parents working in education want you to know
  • Recipes: Lunch ideas for a tastier school year. Plus, Latin-inspired packaged snacks
  • Fun: Make a family tree!

mamás moms

  • Beauty: Sunglasses & lipstick—the ultimate get-out-of-the-house-quick look
  • Baby: Mami, now and then—Latina moms with teens and babies at home share advice for navigating motherhood with confidence
  • Home: Organize your day—simple solutions for a streamlined life
  • Finance: Stop arguing about money with your honey

Ser Padres

  • Education: Hands-on ideas for raising a little scientist
  • ¡Vale la pena!: Q&As with a celeb parent, plus the latest trends
  • Nuestra Familia: A column featuring a real Latino family and how they get it done
  • Fiesta Food: A beloved traditional food gets a kid-approved spin

Oct/Nov

Ad Close: 8/14/20 > Distribution: 10/13/20

#NoFilter: Special report: What matters most to Latinas this election.

niños kids

  • Ages + Stages: The latest health and development news about babies, toddlers, big kids and more
  • Health: Bye, bye nightmares—help your child learn to sleep soundly again
  • Behavior: Raise a confident girl
  • Holiday: Day of the Dead–inspired Halloween crafts
  • Holiday: Throw a Frida Halloween party!

mamás moms

  • Beauty: Parents Latina Beauty Awards
  • Health: How one family got control of their diabetes diagnosis—together
  • Advice: Prep for baby no. 2
  • Travel: You can go home again—plan the perfect trip to your native country
  • Recipes: Friendsgiving potluck

Ser Padres

  • Behavior: Gratitude lessons from Latin America
  • ¡Vale la pena!: Q&As with a celeb parent, plus the latest trends
  • Nuestra Familia: A column featuring a real Latino family and how they get it done
  • Fiesta Food: A beloved traditional food gets a kid-approved spin

Dec/Jan

Ad Close: 9/14/20 > Distribution: 11/13/20

#NoFilter: A celebration of everything that binds our community together. Plus, Influencer moms’ fave kid gifts.

niños kids

  • Ages + Stages: The latest health and development news about babies, toddlers, big kids and more
  • Health: Real mom tips for surviving cold season
  • Safety: How to choke-proof their world
  • Values: Life lessons—What moms of special needs kids can teach us
  • Books: Latino kid lit
  • Relationships: Help your kids get along
  • Food: DIY ornaments you’ll keep forever

mamás moms

  • Beauty: Holiday makeup inspo
  • Inspiration: Choosing my religion—how moms are finding their own spirituality
  • Finance: Zero balance—three Latino families on beating debt
  • Holiday: Host your first holiday party with kids. Plus, recipes for entertaining

Ser Padres

  • Behavior: Easy ways to create happiness
  • ¡Vale la pena!: Q&As with a celeb parent, plus the latest trends
  • Nuestra Familia: A column featuring a real Latino family and how they get it done
  • Fiesta Food: A beloved traditional food gets a kid-approved spin