Demographic Profile: Adults.

A SNAPSHOT

Total adults3,400,000
Median age35.4
Median HHI$49,002
Hispanic origin100%
Speaks mostly English at home, but some Spanish75%
Speaks only English at home25%

AGE

AUD (000)

% COMP

18–341,64748
25–341,29238
25–492,68879
25–542,80483

EDUCATION, EMPLOYMENT AND INCOME

Attended/graduated college+1,76252
Employed2,20365
HHI $50,000+1,61448

FAMILY SIZE

Any kids2,70079
2+ children in household2,01759
Average age of kids: 8.2 yrs 
Source: MRI Fall 2016; Publisher-Defined Prototype

Demographic Profile: Women.

A SNAPSHOT

Total women2,845,000
Median age35.0
Median HHI$49,204
Hispanic origin100%
Speaks mostly English at home, but some Spanish78%
Speaks only English at home22%

AGE

AUD (000)

% COMP

18–341,42150
25–341,10238
25–492,34282
25–542,43886

EDUCATION, EMPLOYMENT AND INCOME

Attended/graduated college+1,44351
Employed1,85865
HHI $50,000+1,36048
FAMILY SIZE
Any kids2,35583
2+ children in household1,79663
Average age of kids: 8.2 yrs 
Source: MRI Fall 2016, Base: Women; Publisher-Defined Prototype