Demographic Profile: Adults.

A SNAPSHOT

Total adults3,400,000
Median age35.5
Median HHI$51,371
Hispanic origin100%
Speaks mostly English at home, but some Spanish75%
Speaks only English at home25%

AGE

AUD (000)

% COMP

18–341,63748
25–341,12633
25–492,47773
25–542,59576

EDUCATION, EMPLOYMENT AND INCOME

Attended/graduated college+1,59647
Employed2,23366
HHI $50,000+1,75752

FAMILY SIZE

Any kids2,69779
2+ children in household2,01159
Average age of kids: 9.1 yrs 
Source: MRI Doublebase 2017 Prototype

Demographic Profile: Women.

A SNAPSHOT

Total women2,825,000
Median age35.4
Median HHI$50,663
Hispanic origin100%
Speaks mostly English at home, but some Spanish77%
Speaks only English at home23%

AGE

AUD (000)

% COMP

18–341,37149
25–3489032
25–492,07774
25–542,15176

EDUCATION, EMPLOYMENT AND INCOME

Attended/graduated college+1,31647
Employed1,81264
HHI $50,000+1,43651
FAMILY SIZE
Any kids2,30782
2+ children in household1,72961
Average age of kids: 9 yrs 
Source: MRI Doublebase 2017 Prototype